Foot Locker wanted an online platform that would connect with the sneaker enthusiast and would deliver a premium brand experience that is kept fresh and inline with their instore experience.
Our solution was to create a functional customer focused website allowing customers to browse the latest footwear and apparel products whilst connecting with the latest news, events and lifestyle related content via the blog.
The site is powered by the WeAreDigital’s Content Management System (IamCMS) as Foot Locker needed a tool that would provide flexibility and would enable them to keep the site fresh and engaging by posting new products, features and content on a regular basis.
WeAreDigital now collaborates with Foot Locker to manage the community, promote the site and ensure that the digital environment is in sync with their offline retail and marketing calendar.