WeAreDigital was appointed by surf brand Rusty to create a global digital strategy and website to ensure the brand continues to be relevant and connects with its core audience.
The result - a global platform that enables the Rusty customer to connect with their chosen lifestyle pursuits over the relevant channels whilst being curated by the Rusty brand and balancing its surf heritage and curiosity towards pop culture - be it art, music or fashion.
A flexible content management system enables each region to standalone and maintain local relevance. WeAreDigital will continue to provide ongoing strategic, marketing and maintenance services to help drive the Rusty digital strategy.