WeAreDigital was asked to pull the boots on for a number of strategic initiatives for BigPond media including the complete creation of their #1 sponsored property –
Carlton Natural Blonde – Match Centre 2009.

For almost 200,000 footy fans at home and overseas, unable to tune into or get to a game on a weekly basis, the Carlton Natural Blonde Match Centre application delivers all the action to the users desktop. With live play tracking, radio streams, and realtime statistics shaping out a rich user experience updated with every play.

Carlton Natural Blonde – Match Centre 2009 creates a very unique experience bringing the excitement and drama of a fast moving AFL game to the users desktop.

The diversity of the application is evident with the ability to provide a sit back and listen experience with the live play tracker accompanied with a live radio stream commentary.

Alternatively, pro-active users can lean in and view specific player and team statistics which are constantly updated with each play and compare these to previous matches / seasons.

By combining live commentary with visual representation of play by play calls, the user is connected with the live game in a manner that has not been previously available without attending the game live.

The live data entry of every possession, kick, mark, tackle, goal etc is entered in real time by real people viewing the game live and is fed into the game day live application via an XML feed.

The application then interprets the data in real time, providing the live visuals / stats for users around the world.

Details such as the match ground dimensions are updated for each match and represented in the design.

The application is Rich broadband application however there is also HTML version available and also an audio component which appropriate for visually impaired users.

Awards

Webby Awards 2009
Official honoree