In a recent article published by AdNews, we suggest that it makes more sense to spread a client's budget around by lighting a series of small spotfires. Once you see an idea starting to flame then you can start to scale it up and increase its value. We also suggest that utilities and platforms are the new campaigns. Is it smarter to create something of value that doesn't fall off the face of the earth after a few months?
Read all about it >
by WeAreDigital.: Monday 10 May, 2010
Check out our article, recently published in the AFR.com.au (Australian Financial Review) about the new emerging social, mobile and location based services and what they mean for businesses and brands.
by WeAreDigital.: Wednesday 28 April, 2010
Congratulations to the teams at WeAreDigital and Telstra Media for winning the Best Sport category at the 2010 AIMIA awards for the Carlton Natural Blonde Match Centre application.
We have designed, developed and continually improved this application over the last four years and its great to see everyone involved get recognised by the industry for what is a best of breed sports application.
Here are a few pics from the night.
by WeAreDIgital.: Tuesday 09 March, 2010
Our moderated conversation stream "IamYourConversation" enabled attendees at this years AIMIA awards to tweet directly to the big screen.
by WeAreDigital.: Tuesday 09 March, 2010
you'll have to wait until March 5th 2010 to find out. Along with our friends at Telstra Media, WeAreDigital has been nominated as a finalist in the 2010 AIMIA awards - Best Sport category for our Carlton Natural Blonde Match Centre application.
check out the finalist page Click here
by WeAreDigital.: Tuesday 09 March, 2010
There's plenty of good things happening at WeRD so we are putting out the bat signal in an attempt to attract top notch talent to join our growing team.
If you've got what it takes lets chat.
Current openings:
1 x Technical Lead
1 x Operations Manager
1 x Snr Producer (online retail/ecommerce specialist)
1 x Jnr/Mid Producer
We are also building our book of contractors (design, development, flash & producers), so if freelancing is your thing and you want to be on our books, please drop us a line and introduce yourself.
All enquiries to iamtalent@wearedigital.com.au (no agencies please)
by WeAreDigital.: Sunday 13 December, 2009
Following on from our presentation at the AIMIA Digital Summit on Internet Retailing in October , The Age and SMH ran a feature article covering our partnership with, and the success of The Witchery Holdings Group internet retailing businesses.
We were able to share valuable learnings and insights from our work with the Witchery Group in terms of what it takes to make a successful online retail business and client/agency partnership.
A big thanks to Iain Nairn (CEO Witchery Holdings) for presenting at the Summit with WeAreDigital and a big thanks to the Age and SMH for running the article and supporting the growth of digital.
If you would like to hear more about the presentation or its contents please get in touch. WeAreWaiting
by WeAreDIgital.: Saturday 19 December, 2009
WeAreDigital has been appointed as Tropfest's official digital partner to develop and manage the Tropfest online network and digital marketing program.
We have just re-launched Tropfest's website in time with the call for entries for 2010 - which is now officially open!!
Check out www.tropfest.com/au for 2010 Entry Guidelines, release forms and other helpful filmmaker guides.
There are just a few other small guidelines you must follow when entering your short film:
* Your film must be made specifically for Movie Extra Tropfest 2010
* Movie Extra Tropfest 2010 must be it’s first public screening
* Your film must be no longer than 7 minutes (including title and end credits)
* It must contain the 2010 Tropfest Signature Item (TSI) DICE.
Entries close Thursday 7 January 2010 at 6pm!
If you have any questions, please don’t hesitate to contact our friends at Tropfest on mail@tropfest.com.au
Good luck!
by WeAreDigital.: Friday 09 October, 2009
What a way to top of the season!! A classic grand final and increased numbers of fans tuning in on a weekly basis to the Carlton Natural Blonde MATCH CENTRE application designed and developed for BigPond and the AFL by WeAreDigital.
The application tracked all the action throughout the 2009 AFL season - every game, every kick, every bump, every goal, straight to a users desktop.
Stay tuned for what we have in store for season2010.
by WeAreDigital.: Tuesday 09 March, 2010