After doing a few projects together including the complete rebuild of the AFL network in 2007, Peoples Champion, Club Player of the year applications, Dream Team and Tipping design, WeAreDigital was asked to pull the boots on for a number of strategic initiatives for BigPond media including the complete creation of their #1 sponsored property – Carlton Natural Blonde – Match Centre 2009.
For almost 200,000 footy fans at home and overseas, unable to tune into or get to a game on a weekly basis, the Carlton Natural Blonde Match Centre application delivers all the action to the users desktop. With live play tracking, radio streams, and realtime statistics shaping out a rich user experience updated with every play.
Awards
16th Annual AIMIA Awards 2010
Winner: Best Sport
Webby Awards 2009
Official honoree